Anne Dougherty

Content Strategy & Design

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ux

My voice is my passport. Verify me: The web’s password and userid creation problem

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Abracadabra, from Taleas.com, Copyright 2016, SethBlack

Creating a good user experience on forms can be as simple as telling users what you want from them.

Designing Good UX Across Generations

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How do you provide a good user experience to people used to swiping and pinching while still providing a good user experience for someone who is in their 60s right now?

Information priorities in visual design: Your graphic can be useful…Or not.

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Visual priority isn't given to information most important to riders. Page 10, Metro's Safe Track plan, released May 6, 2016.

The way Metro presented its “Safe Track” plan for emergency maintenance gives us a great opportunity to look at how the information you choose to highlight when turning data into a visual can create a good, or bad, user experience.

UX + Drupal theming: A Quit Smoking Study Recruitment Portal

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Client: The Schroeder Institute for Tobacco Research and Policy Studies
The Work (on staff at Rad Campaign): UX design and Drupal front-end development.
Results: First page search results presence for the Schroeder Institute tobacco studies recruitment site increasing findability by potential study participants.

More about the Schroeder tobacco study portal…

UX + Information Architecture + Content Strategy: Restructuring an Organic Site

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Client: Clean Water Action
The Work: Information Architecture, UX, Wireframes, Content Strategy, HTML + CSS
Results: 20% increase in online donations and a 7% increase in field donations using more legitimate website as a donation pitch resource.

More about making this organic site usable…

Information Architecture, UX, Content Strategy, Brand Alignment: Building a Custom CMS

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Client: Greenpeace USA
The Work: Information Architecture, UX, Content Strategy, Custom CMS Design + Site Migration
Results: 40% decrease in bounce rate; 15% reduction in webmaster emails; Site design that aligned with the organization’s brand and self-perception

More about Greenpeace USA’s site migration…

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About Me

I have a deep, abiding interest in web communications and technology, user experience, and information design which stems from a lifelong curiosity about how things work and a desire to figure out a way to make them work better and do more for more people.

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