Creating a good user experience on forms can be as simple as telling users what you want from them.
How do you provide a good user experience to people used to swiping and pinching while still providing a good user experience for someone who is in their 60s right now?
The way Metro presented its “Safe Track” plan for emergency maintenance gives us a great opportunity to look at how the information you choose to highlight when turning data into a visual can create a good, or bad, user experience.
Client: The Schroeder Institute for Tobacco Research and Policy Studies
The Work (on staff at Rad Campaign): UX design and Drupal front-end development.
Results: First page search results presence for the Schroeder Institute tobacco studies recruitment site increasing findability by potential study participants.
Client: Clean Water Action
The Work: Information Architecture, UX, Wireframes, Content Strategy, HTML + CSS
Results: 20% increase in online donations and a 7% increase in field donations using more legitimate website as a donation pitch resource.
Client: Greenpeace USA
The Work: Information Architecture, UX, Content Strategy, Custom CMS Design + Site Migration
Results: 40% decrease in bounce rate; 15% reduction in webmaster emails; Site design that aligned with the organization’s brand and self-perception