Resume

Key Qualifications

20+ years balancing user and business goals to create engaging experiences via

Passionate advocacy for user-centered design throughout a project
Rapid prototyping tools and iterative revision processes
Usable content strategies and information architectures grounded in metrics
Curiosity and a philosophy of continuous learning and self-education

Recent Experience & Accomplishments

Lead Content Strategist (CXD)

Fannie Mae, 5/19-present

Created Fannie Mae’s first voice & tone guide in partnership with Corporate Communications
Established content standards as part of the Blueprint Design System resulting in more effective microcopy in applications
Designing programming for first organization-wide Content Community of Practice resulting in a year-over-year increase in attendance of 225%
Guiding development of the Customer Experience Design (CXD) group’s UX writing and content design practices

Sr. Content Strategist / Information Architect

Fannie Mae (contract), 01/18 – 5/19

Led the content strategy redesign for Fannie Mae’s Multifamily business unit resulting in

a more transparent, customer-facing IA
more user friendly, scannable content
increased readability from requiring a grade 14 equivalent to a grade 8 equivalent on average

Lead Technologist, Digital Creative Communications Consultant

Booz/Allen/Hamilton (Aquilent), 07/16 – 01/18

Led content migration of NIAID AIDS clinical studies document site into Drupal by

Evaluating existing site content for recency and popularity
Creating custom taxonomies to facilitate faceted search of over 300 documents
Conforming navigation and Information Architecture to best practices

Developed + tested consumer-focused Information Architecture for Store.SAMHSA.gov by

Creating a detailed competitive analysis
Using heuristic evaluation techniques to examine existing SAMHSA content
Running a SMOG Analysis on existing SAMHSA approved language
Writing tasks for Treejack test and analyzing results of responses by more than 45 testers

Led Content Team in Agile migration of Fitness.gov site from Staging through first product launch in Sprint 3 by

Helping stakeholders and content owner to identify agency goals
Analyzing site visitor statistics to determine users’ top tasks
Performing ROT and content gap analyses
Recommending information architecture and metadata changes to increase usability

UX+Project Manager / Front-End Developer

Rad Campaign, 04/12 – 04/16

Launched 8 sites as lead developer including:

Schroeder Institute for Tobacco Research and Policy Studies “Quit Smoking” study portal (2014) – Live site | Portfolio
- Developed custom taxonomies, content strategy, and SEO resulting in first page rankings in search results for site.
Helping Hands Monkey Helpers (2012) – Live site | Portfolio
- Developed content strategy and IA increasing findability and time on site and facilitating self-management by organization’s staff
Keep Ken Out
- Developed content strategy and SEO enabling client to help defeat Ken Cuccinelli’s 2013 bid for Virginia’s governorship

Public Affairs Specialist (Digital Content Division), GS-14

U.S. Dept. of Health & Human Services, 03/11 – 04/12

Guided 14 programs in the Office of the Asst. Secretary for Health to useful websites by

Training content owners and contributors in best practices for accessibility, usability, and Plain Language writing to all content.
Providing priority guidance to vaccines.gov site managers to ensure user-centered design practices informed post-launch improvements.
Analyzing results from cognitive and heuristic walk-throughs on vaccines.gov site.

Supported Digital Content Division in the Office of the Asst. Secretary for Public Affairs by

Creating usability test scripts for healthcare.gov site brochure site.
Designing HTML email templates for DCD managed sites resulting in 10% increase in clickthroughs.
Developing and delivering training in HTML & CSS for 16 DCD staff members resulting in a 5% drop in change tickets for DCD’s contractor-led ticket response team which translated to faster customer service to DCD’s internal clients

Director of Online Communications

Clean Water Action, 10/06 – 03/11

Managed $80,000+ redesign using local and remote vendors to on-time, on-budget completion by

Guiding multiple stakeholders through brand redesign for both 501(c)3 and 501(c)4 identities.
Revising website information architecture to support users’ goals.
Prioritizing content migration from flat HTML to Drupal to support acute program needs.

Supported Program and Development outreach by

Creating a lapsed donor renewal program resulting in a 20% increase overall in online donations.
Developing email welcome series resulting in 15% reduction in unsubscribes for new supporters.
Writing easily understood, targeted calls to action for email blasts.

Other Experience

Director of Communications & Administration

Center of Concern, 10/04 – 10/06

Designed + implemented new email subscriber contact program increasing retention by 50%

Online Content Manager, Association of Trial Lawyers of America

04/04 – 10/04

Decreased by 35% spam reports on member e-newsletter through content optimization

Web Manager, Greenpeace USA

04/00 – 11/03

Managed to on-time, on-budget completion 16-month, $60,000+ multi website redesign
Implemented vendor relationships saving organization 98% per month on technology expenditures
Created an user-friendly information architecture resulting in a 40% decrease in bounce rate and a 15% reduction in webmaster emails

Skills

User Research
Information Architecture
Wireframing
Prototyping

Tools

Survey Monkey
Optimal Workshop
Axure RP
Balsamiq
InVision
UXPin
Photoshop

Education & Training

UX Designer Intensive
CareerFoundry, Berlin, Germany

Certificate – Plain Language Writing
Plainlanguage.gov Federal Employee training

M.A. – Film and Video Production
American University, Washington, DC

B.A. – Interdisciplinary: English, Politics, Psychology
Catholic University of America, Washington, DC