Content for Impact


Visual design without content is just decoration.
Good content enables your users, customers, and supporters to achieve their goals. And it helps you achieve yours.

Featured Case studies

screen capture of video meeting

Mentoring + Education: Building A Content Design Practice (pt 1)


Role

In-house as Lead Content Strategist/Designer at Fannie Mae

The work
Mentoring designers on content best practices

Impact
Led a Content Community of Practice to a 225% increase in attendance in two years

INTAKE STRUCTURE + PROJECT ROADMAP: GOVERNANCE for  MATURing A DESIGN SYSTEM

 

Role
In-house as Lead Content Strategist/Designer at Fannie Mae

The work
Process design, UX strategy, governance planning

Impact
Clear, understandable processes and a plan for strategic growth

IA + READABILITY: FANNIE MAE’S NEW MULTIFAMILY WEBSITE


Role

In-house as Lead Content Strategist/Designer

The work
Heuristic evaluation, IA, content design, training

Impact
Reduced call volume for Fannie Mae staff and a website with readable content customers can use to self-service information

What my partners say

Anne has an outstanding ability to break through barriers on her work for the Blueprint Design System, even when it involves going above and beyond her normal boundaries of responsibilities. Never shy from learning something new to contribute to the team and to the larger goal, she has been crucial in providing stability and continued momentum in troubled and tough times.

 

  •  – Chris Gray
  • Product Owner  Blueprint
    Design System
  • Fannie Mae

Thank you for your initiative and fearless leadership driving Inclusive Writing at Fannie Mae. Your work was presented at the Digital Products leadership team with a call to action for all of Digital Products to incorporate your guidance on inclusive writing into their daily work. This will drive a more inclusive culture across all of Digital Products and Fannie Mae.

 

  • Cindy McKissock
    Vice President
    Design & Experience
  • Fannie Mae

Anne, you make teaching others the value of content look easy. No matter how many people you need to teach about content or how many projects that sorely need content help, you’re always quick to jump in and assist. I admire the way you’re able to quickly bring others into the content fold, turn them into content advocates, all while doing it in your own unique, fun, and powerful way. Thank you for all that you do!

 

  • Laura Lopez
  • Sr. UX
    Content Strategist
  • Fannie Mae

Anne was always available to help when we had problems, make suggestions when we were stuck creatively, and assist us in making sure that we stuck to our bottom line.

 

  • Erica Noyes
  • Senior Development & Communication Associate
  • Helping Hands: Monkey Helpers for the Disabled