Anne Dougherty

Content Strategy & Design

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Content Strategy

UX + Drupal theming: A Quit Smoking Study Recruitment Portal

— Reading Time: 2 minutes

Client: The Schroeder Institute for Tobacco Research and Policy Studies
The Work (on staff at Rad Campaign): UX design and Drupal front-end development.
Results: First page search results presence for the Schroeder Institute tobacco studies recruitment site increasing findability by potential study participants.

More about the Schroeder tobacco study portal…

Content Strategy + WordPress Customization: A Campaign Site in 15 Days

— Reading Time: < 1 minute

Client: Planned Parenthood Action Fund
The Work (on staff at Rad Campaign): Content strategy, WordPress theme customization, HTML, CSS, Project management
Results: PPAF helped defeat Ken Cuccinelli’s bid to be Governor of Virginia in 2013.

More about this short turnaround project for Planned Parenthood Action Fund…

Content Strategy, UI Development, Custom Training: A New Online Home for Monkey Helpers

— Reading Time: 2 minutes

Client: Helping Hands Monkey Helpers
The Work (on staff at Rad Campaign): Content strategy, front-end development, and site manager traning
Results: A self-managed online presence that has boosted Helping Hands fundraising efforts and liberated the organization from dependency on an outside vendor for site updates.

More about the Monkey Helpers project…

Rebranding + Site Migration: Modernizing Clean Water Action’s Website

— Reading Time: 3 minutes

Client: Clean Water Action and Clean Water Fund
The Work: Information architecture, UX design, content strategy and migration, and organizational branding
Results: A CMS-based website that allowed Clean Water’s state offices to showcase their unique, local campaigns and helped the organization increase online donations by 35%.

More about the Clean Water site migration project…

UX + Information Architecture + Content Strategy: Restructuring an Organic Site

— Reading Time: < 1 minute

Client: Clean Water Action
The Work: Information Architecture, UX, Wireframes, Content Strategy, HTML + CSS
Results: 20% increase in online donations and a 7% increase in field donations using more legitimate website as a donation pitch resource.

More about making this organic site usable…

Information Architecture, UX, Content Strategy, Brand Alignment: Building a Custom CMS

— Reading Time: 3 minutes

Client: Greenpeace USA
The Work: Information Architecture, UX, Content Strategy, Custom CMS Design + Site Migration
Results: 40% decrease in bounce rate; 15% reduction in webmaster emails; Site design that aligned with the organization’s brand and self-perception

More about Greenpeace USA’s site migration…

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About Me

I have a deep, abiding interest in web communications and technology, user experience, and information design which stems from a lifelong curiosity about how things work and a desire to figure out a way to make them work better and do more for more people.

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