Content for Impact
Visual design without content is just decoration.
Good content enables your users, customers, and supporters to achieve their goals. And it helps you achieve yours.
Featured Case studies
Mentoring + Education: Building A Content Design Practice (pt 1)
Role
In-house as Lead Content Strategist/Designer at Fannie Mae
The work
Mentoring designers on content best practices
Impact
Led a Content Community of Practice to a 225% increase in attendance in two years
INTAKE STRUCTURE + PROJECT ROADMAP: GOVERNANCE for MATURing A DESIGN SYSTEM
Role
In-house as Lead Content Strategist/Designer at Fannie Mae
The work
Process design, UX strategy, governance planning
Impact
Clear, understandable processes and a plan for strategic growth
Peek into my process for surfacing information and documenting governance…
IA + READABILITY: FANNIE MAE’S NEW MULTIFAMILY WEBSITE
Role
In-house as Lead Content Strategist/Designer
The work
Heuristic evaluation, IA, content design, training
Impact
Reduced call volume for Fannie Mae staff and a website with readable content customers can use to self-service information
Discover my process for creating navigation that meets business and customer goals…
What my partners say
I’m so fortunate to work with Anne Dougherty every day at Northwestern Mutual. Anne leads with empathy and openly shares her knowledge – ensuring our Design System team is effective in our storytelling and communications.
- Jody Thomas
- Sr. Director, Platforms,
Design Systems, and Accessibility - Northwestern Mutual
Anne has an outstanding ability to break through barriers on her work for the Blueprint Design System, even when it involves going above and beyond her normal boundaries of responsibilities. Never shy from learning something new to contribute to the team and to the larger goal, she has been crucial in providing stability and continued momentum in troubled and tough times.
Anne has an outstanding ability to break through barriers on her work for the Blueprint Design System, even when it involves going above and beyond her normal boundaries of responsibilities. Never shy from learning something new to contribute to the team and to the larger goal, she has been crucial in providing stability and continued momentum in troubled and tough times.
- Chris Gray
- Product Owner Blueprint
Design System - Fannie Mae
Thank you for your initiative and fearless leadership driving Inclusive Writing at Fannie Mae. Your work was presented at the Digital Products leadership team with a call to action for all of Digital Products to incorporate your guidance on inclusive writing into their daily work. This will drive a more inclusive culture across all of Digital Products and Fannie Mae.
- Cindy McKissock
Vice President
Design & Experience - Fannie Mae
Anne, you make teaching others the value of content look easy. No matter how many people you need to teach about content or how many projects that sorely need content help, you’re always quick to jump in and assist. I admire the way you’re able to quickly bring others into the content fold, turn them into content advocates, all while doing it in your own unique, fun, and powerful way. Thank you for all that you do!
- Laura Lopez
- Sr. UX
Content Strategist - Fannie Mae
Anne was always available to help when we had problems, make suggestions when we were stuck creatively, and assist us in making sure that we stuck to our bottom line.
- Erica Noyes
- Senior Development & Communication Associate
- Helping Hands: Monkey Helpers for the Disabled