Anne Dougherty

UX and Content Architect

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Portfolio

UX + Drupal theming: A Quit Smoking Study Recruitment Portal

UX + Drupal theming: A Quit Smoking Study Recruitment Portal

Client: The Schroeder Institute for Tobacco Research and Policy Studies
The Work (on staff at Rad Campaign): UX design and Drupal front-end development.
Results: First page search results presence for the Schroeder Institute tobacco studies recruitment site increasing findability by potential study participants.

More about the Schroeder tobacco study portal…

Content Strategy + WordPress Customization: A Campaign Site in 15 Days

Content Strategy + WordPress Customization: A Campaign Site in 15 Days

Client: Planned Parenthood Action Fund
The Work (on staff at Rad Campaign): Content strategy, WordPress theme customization, HTML, CSS, Project management
Results: PPAF helped defeat Ken Cuccinelli’s bid to be Governor of Virginia in 2013.

More about this short turnaround project for Planned Parenthood Action Fund…

Content Strategy, UI Development, Custom Training: A New Online Home for Monkey Helpers

Content Strategy, UI Development, Custom Training: A New Online Home for Monkey Helpers

Client: Helping Hands Monkey Helpers
The Work (on staff at Rad Campaign): Content strategy, front-end development, and site manager traning
Results: A self-managed online presence that has boosted Helping Hands fundraising efforts and liberated the organization from dependency on an outside vendor for site updates.

More about the Monkey Helpers project…

Custom HTML + CSS Training: Empowering Federal Content Managers

Custom HTML + CSS Training: Empowering Federal Content Managers

Client:HHS Office of the Assistant Secretary for Public Affairs, Digital Communications Division
The Work: Developing and delivering training
Results: 5% drop in change tickets for DCD’s contractor-led ticket response team which translated to faster customer service to DCD’s internal clients.

More about this customized HTML and CSS training…

Rebranding + Site Migration: Modernizing Clean Water Action’s Website

Rebranding + Site Migration: Modernizing Clean Water Action’s Website

Client: Clean Water Action and Clean Water Fund
The Work: Information architecture, UX design, content strategy and migration, and organizational branding
Results: A CMS-based website that allowed Clean Water’s state offices to showcase their unique, local campaigns and helped the organization increase online donations by 35%.

More about the Clean Water site migration project…

UX + Information Architecture + Content Strategy: Restructuring an Organic Site

UX + Information Architecture + Content Strategy: Restructuring an Organic Site

Client: Clean Water Action
The Work: Information Architecture, UX, Wireframes, Content Strategy, HTML + CSS
Results: 20% increase in online donations and a 7% increase in field donations using more legitimate website as a donation pitch resource.

More about making this organic site usable…

Information Architecture, UX, Content Strategy, Brand Alignment: Building a Custom CMS

Information Architecture, UX, Content Strategy, Brand Alignment: Building a Custom CMS

Client: Greenpeace USA
The Work: Information Architecture, UX, Content Strategy, Custom CMS Design + Site Migration
Results: 40% decrease in bounce rate; 15% reduction in webmaster emails; Site design that aligned with the organization’s brand and self-perception

More about Greenpeace USA’s site migration…

About Me

I have a deep, abiding interest in web communications and technology, user experience, and information design which stems from a lifelong curiosity about how things work and a desire to figure out a way to make them work better and do more for more people.

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