Anne Dougherty's Resume & Portfolio

Summary of Qualifications

Versed in the needs of educational, advocacy, and membership oriented web sites
Award winning writing skills with experience in writing for both print and the web
Expert at managing multiple tasks simultaneously under tight deadlines
Experienced at managing external vendors, and project-based contractors
Abreast of current online advertising and marketing principles
Skilled at maintaining consistent branding and voice across multiple web sites

Summary of Skills

Coding standards compliant XHTML, HTML, and CSS for cross-browser compatibility either by hand or with Dreamweaver
Graphics for web and print using Photoshop, ImageReady, and Paint Shop Pro
Fluent with office applications, FTP, and web traffic analysis software
Writing for the web
Problem solving and troubleshooting flexibility

Accomplishments and Experience

Online Communications Manager, Clean Water Action, October 2006 to Present

Serve as webmaster for 22 state offices; responsible for editing content for the web, HTML coding, advising on e-mail and advocacy best practices on a daily basis
Wrote the organization's first online privacy policy and secured approval for implementation of the policy within the first 30 days on the job
Working with senior managers to develop a comprehensive online communications plan that is flexible enough to accommodate both national and state-based initiatives
Redesigned and converted two of the organizations sites, cleanwaterfund.org and cleanwateraction.org, from table-based layout to valid XHTML using CSS for layout and for presentation
Determined day-to-day needs for eCRM, online advocacy, blast e-mail functionality, and donations; researched providers available based on budget and found a viable solution provider that services both the main organizational initiatives and coalition based work

Director of Communications and Administration, January 2006 to October 2006
Communications Manager, Center of Concern, October 2004 to December 2005

Created information architecture, designed, and coded Revolving Door Working group site resulting in a low-cost, W3C compliant for XHTML and CSS site which conforms to WAI AA accessibility level standards
Increased newsletter subscriber base through development and implementation of new subscriber contact program which encourages grassroots marketing of organization
Redesigned and streamlined the online donation form and established a procedure for processing monthly donations
Conformed HTML newsletters to visual branding of web site and print publications
Pursuing evaluation of organization's systems and processes which has already resulted in increased copier system functionality without an increase in cost
Serving as staff liaison to Board of Directors marketing committee
Developing long range, strategic plan for organizational use of existing and developing internet technologies
Designing and implementing, in conjunction with Development Department, e-fundraising campaign
Performing on-going maintenance and upgrades for three organizational web sites

Online Content Manager, Association of Trial Lawyers of America, March 2004 to October 2004

Decreased by 35% the probability that monthly member newsletter would be flagged as spam by redesigning HTML and conforming language to best industry practices
Secured agreement for usage of, wrote, and spearheaded the application of Online Style Guide by web editors across more than a dozen departments
Designed graphics to align look and feel of site's legacy pages with new homepage design
Worked with Web Marketing Manager and IT liaison on process and procedures for site log transfer and creation of custom Web Trends reports for analysis

Web Manager, Greenpeace USA, January 2001-November 2003
Web Editor, Greenpeace USA, April 2000-January 2001

Managed to stage one completion an on-time, on-budget 16 month look and feel redesign and migration to content management system project affecting all Greenpeace USA sites
Saved Greenpeace 98% per month on previous hosting and development costs and secured license for code which provided key site functionality by establishing relationship with web hosting and development firm
Aligned messaging and brand identity in consultation with publications and program staff across six organizational web sites and ensured consistent application of standards over time
Supervised the schedules of two full-time Web Editors and section assistant to balance both program related work load and other web site projects against available staff time
Administered and tracked web department budget for under or on-budget expenditures including those for staff training, software purchases, and consulting services
Provided regular reports on web site metrics and visitor statistics to both senior management and fundraising teams
Implemented custom tools allowing flexibility in online fundraising plans and availability of consistent metrics on plans' effectiveness

Web Developer, Phase Zero Productions, September 1999-April 2000

Reverse-engineered and modified out-of-the-box chat program to match existing site look and feel for UI Development Team on Sapient led govWorks.com project
Secured $30,0000 contract to design look and feel and develop templates for client migrating a distributed software application to the web

Webmaster, PBS The Business Channel, January 1999-September 1999

Ensured orderly handover of web site files and servers upon The Business Channel’s merger with National Technological University Corporation through creation of style and procedures book
Coordinated outside vendors and streaming media hosting firm in management of direct-to-desktop course schedule
Established a regular schedule for site visitor statistics analysis as coordinated with company events

Help Desk Specialist, Electronic Residency Application Service at the Association of American Medical Colleges, July 1997-January 1999

Led cross functional team to determine business requirements and design for first web site for ERAS program
Designed, coded, and maintained site that conformed to both AAMC branding and departmental design specifications

Other Professional Experience:

"Out of Season," (Feature Film Production), March 1997

Sound Mixer

Interface Video Systems, February 1994-November 1996

Audio Engineer, June 1995-November 1996

Awards:

1996 International Monitor Award, Best Achievement: Informational Non-Broadcast, Benton Foundation, "This Is Noise"
1996 Broadcast Designers Association, Bronze Medal, PSA Category, National Education Association, "Pledge"
1996 Awarded Interface Video Systems "Rising Star" award

Education:

Continuing Education Units, 1997-Present

Professional Certification, Recording Engineering and Studio Techniques, Omega Studios' School of Applied Arts and Sciences, Rockville, MD, July 1995

Honors:

Master of Arts, Film and Video Production, The American University, Washington, DC, August 1994

Honors:

3.6 gpa on 4.0 scale
Winner, 1994 Best of The Festival--Feature Screenplay, Student Visual Media Festival, The American University School of Communications

Bachelor of Arts, Interdisciplinary, The Catholic University of America, Washington, DC, May 1992

Honors:

Professional Affiliations:

References: