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Resume

Summary of Qualifications

  • Current knowledge of email marketing, communications, online advocacy, online fundraising, and social media principles and best practices.
  • Experienced meeting the challenges of web sites that must reach a diverse audience.
  • Familiar with WCAG and Section 508 standards for web-based products.
  • Skilled at maintaining consistent branding and voice across multiple web sites.
  • Award winning writing skills with experience in writing for both print and the web.
  • Expert at managing multiple tasks simultaneously under tight deadlines.
  • Practiced at working with individuals of varying technical sophistication at all levels of an organization.
  • Experienced at managing external vendors, and project-based contractors.
  • Accustomed to managing projects to on-time, on-budget completion.

Summary of Skills

  • Expert level experience with WordPress as a CMS and with the Salsa Labs platform.
  • Hand-coding standards compliant HTML, and CSS for cross-browser compatibility.
  • Graphics for web using Photoshop.
  • Fluent with social media and web traffic analysis software.

Accomplishments and Experience

Public Affairs Specialist (Web Content Manager), Department of Health and Human Services, Office of the Assistant Secretary for Public Affairs – Web Content Division, March 2011- Present

  • Function as expert level resource in e-mail marketing best practices including HTML e-mail design, campaign design, and metrics.
  • Work with assigned program offices to establish and implement regular schedules for site updates.
  • Served as liaison to the 14 programs within the Office of the Assistant Secretary for Health providing guidance on web site best practices for accessibility, usability, design, and content.
  • Provided priority guidance for the vaccines.gov web site including strategic planning for second phase of site development.

Independent Consultant, January 2010 – Present

  • Provide technical and strategic communications consulting to a variety of clients in the for-profit and non-profit sectors. Projects range from fixing CSS problems to creating HTML email templates to working with in-house staff to advise on best practices for supporter engagement.

National Online Communications Manager, Clean Water Action, October 2006 to March 2011

  • Designed and coded unique templates for email newsletters all state offices.
  • Began the organization’s passive electronic fundraising by including “Contribute Now” button in all supporter emails.
  • Coordinated scheduling of national and state specific emails to 460,000+ supporters to avoid list fatigue.
  • Worked with National and local database managers to ensure data integrity and permission standards across all databases that support online communications efforts.
  • Wrote original content and edited content provided by organizers for web and email suitability and messaging clarity.
  • Provided regular analysis of response to e-communications efforts to track efficacy in messaging and fundraising.
  • Determined and supervised implementation of Clean Water Action’s social media outreach strategy.
  • Developed and wrote the organization’s first privacy policy.
  • Created internal blog to educate program staff on best practices for web content creation.
  • Established standards and practices for making e-communications requests.
  • Supported as webmaster the online communications efforts of 18 offices across 8 states.
  • Supervised the work of web content editors distributed across 6 states.
  • Managed to on-time, on-budget completion contracts with a DC-based web design firm and a locality-distributed web development shop covering migration of two organizational sites from flat-HTML to Drupal powered content management system that includes integration with outside membership database and third-party functionality.
  • Guided the organization through a successful logo redesign for both 501(c)3 and 501(c)4 identities.
  • Developed information architecture and content strategy for sites with diverse audiences.
  • Specified the development of custom modules for a Drupal based site that would allow site visitors to filter content based on locality or issue area.

Recreated web site design for a small coalition site to facilitate use of WordPress as a content management system.

Director of Communications and Administration, Center of Concern, January 2006 to October 2006
Communications Manager, Center of Concern, October 2004 to December 2005

  • Created information architecture, designed, and coded Revolving Door Working group site resulting in a low-cost, W3C compliant for XHTML and CSS site which conforms to WAI AA accessibility level standards.
  • Increased newsletter subscriber base through development and implementation of new subscriber contact program which encourages grassroots marketing of organization
  • Redesigned and streamlined the online donation form and established a procedure for processing monthly donations.
  • Conformed HTML newsletters to visual branding of web site and print publications.
  • Pursued evaluation of organization’s systems and processes which has already resulted in increased copier system functionality without an increase in cost.
  • Served as staff liaison to Board of Directors marketing committee.
  • Developed long range, strategic plan for organizational use of existing and developing internet technologies.
  • Designed and implemented, in conjunction with Development Department, e-fundraising campaign.
  • Performed on-going maintenance and upgrades for three organizational web sites.

Online Content Manager, Association of Trial Lawyers of America, March 2004 to October 2004

  • Decreased by 35% the probability that monthly member newsletter would be flagged as spam by redesigning HTML and conforming language to best industry practices.
  • Secured agreement for usage of, wrote, and spearheaded the application of Online Style Guide by web editors across more than a dozen departments.
  • Designed graphics to align look and feel of site’s legacy pages with new homepage design.
  • Worked with Web Marketing Manager and IT liaison on process and procedures for site log transfer and creation of custom Web Trends reports for analysis.

Web Manager, Greenpeace USA, January 2001-November 2003
Web Editor, Greenpeace USA, April 2000-January 2001

  • Managed to stage one completion an on-time, on-budget 16 month look and feel redesign and migration to content management system project affecting all Greenpeace USA sites.
  • Saved Greenpeace 98% per month on previous hosting and development costs and secured license for code which provided key site functionality by establishing relationship with web hosting and development firm.
  • Aligned messaging and brand identity in consultation with publications and program staff across six organizational web sites and ensured consistent application of standards over time.
  • Supervised the schedules of two full-time Web Editors and section assistant to balance both program related work load and other web site projects against available staff time.
  • Administered and tracked web department budget for under or on-budget expenditures including those for staff training, software purchases, and consulting services.
  • Provided regular reports on web site metrics and visitor statistics to both senior management and fundraising teams.
  • Implemented custom tools allowing flexibility in online fundraising plans and availability of consistent metrics on plans’ effectiveness.

Web Developer, Phase Zero Productions, September 1999-April 2000

  • Reverse-engineered and modified out-of-the-box chat program to match existing site look and feel for UI Development Team on Sapient led govWorks.com project.
  • Secured $30,0000 contract to design look and feel and develop templates for client migrating a distributed software application to the web.

Webmaster, PBS The Business Channel, January 1999-September 1999

  • Ensured orderly handover of web site files and servers upon The Business Channel’s merger with National Technological University Corporation through creation of style and procedures book.
  • Coordinated outside vendors and streaming media hosting firm in management of direct-to-desktop course schedule.
  • Established a regular schedule for site visitor statistics analysis as coordinated with company events.

Help Desk Specialist, Electronic Residency Application Service at the Association of American Medical Colleges, July 1997-January 1999

  • Led cross functional team to determine business requirements and design for first web site for ERAS program.
  • Designed, coded, and maintained site that conformed to both AAMC branding and departmental design specifications.

Other Professional Experience

Sound Mixer, Out of Season, (Feature Film Production), March 1997

Audio Engineer, Interface Video Systems, February 1994-November 1996

Awards:

  • 1996 International Monitor Award, Best Achievement: Informational Non-Broadcast, Benton Foundation, “This Is Noise”
  • 1996 Broadcast Designers Association, Bronze Medal, PSA Category, National Education Association, “Pledge”
  • 1996 Awarded Interface Video Systems “Rising Star” award

Education

Continuing Education Units, 1997-Present

  • Principles of Design (2011 (in progress))
  • HTML5 & CSS 3 For the Real World (2011)
  • Web Animation with Flash CS3 (2009)
  • Introduction to SQL (2004)
  • Advanced Dreamweaver MX2004 (2004)
  • Intermediate CSS Workshop (2004)
  • Intermediate XHTML (2003)
  • Designing for Web Accessibility (2002)
  • Introduction to CSS (2002)
  • Introduction to XHTML (2002)
  • Sites that Sizzle: Web Animation with Macromedia Flash 4&5 (2001)
  • Optimizing Web Site Performance (2001)
  • Web Design with Cascading Style Sheets (2000)
  • Designing for Accessibility (1998)
  • Advanced Photoshop (1998)
  • Photoshop (1997)
  • Introduction to JavaScript (1997)
  • HTML 4.0 (1997)

Professional Certification, Recording Engineering and Studio Techniques, Omega Studios’ School of Applied Arts and Sciences, Rockville, MD, July 1995

Honors:

  • Ranked 1st in class based on 3.9 gpa

Master of Arts, Film and Video Production, The American University, Washington, DC, August 1994

Honors:

  • Winner, 1994 Best of The Festival–Feature Screenplay, Student Visual Media Festival, The American University School of Communications

Bachelor of Arts, Interdisciplinary, The Catholic University of America, Washington, DC, May 1992
Honors:

  • Degree awarded Magna Cum Laude

Professional Affiliations

References

Available upon request