Client: The Schroeder Institute for Tobacco Research and Policy Studies
The Work (on staff at Rad Campaign): UX design and Drupal front-end development.
Results: First page search results presence for the Schroeder Institute tobacco studies recruitment site increasing findability by potential study participants.
Project Management
Content Strategy + WordPress Customization: A Campaign Site in 15 Days
Client: Planned Parenthood Action Fund
The Work (on staff at Rad Campaign): Content strategy, WordPress theme customization, HTML, CSS, Project management
Results: PPAF helped defeat Ken Cuccinelli’s bid to be Governor of Virginia in 2013.
More about this short turnaround project for Planned Parenthood Action Fund…
Rebranding + Site Migration: Modernizing Clean Water Action’s Website
Client: Clean Water Action and Clean Water Fund
The Work: Information architecture, UX design, content strategy and migration, and organizational branding
Results: A CMS-based website that allowed Clean Water’s state offices to showcase their unique, local campaigns and helped the organization increase online donations by 35%.
UX + Information Architecture + Content Strategy: Restructuring an Organic Site
Client: Clean Water Action
The Work: Information Architecture, UX, Wireframes, Content Strategy, HTML + CSS
Results: 20% increase in online donations and a 7% increase in field donations using more legitimate website as a donation pitch resource.
Information Architecture, UX, Content Strategy, Brand Alignment: Building a Custom CMS
Client: Greenpeace USA
The Work: Information Architecture, UX, Content Strategy, Custom CMS Design + Site Migration
Results: 40% decrease in bounce rate; 15% reduction in webmaster emails; Site design that aligned with the organization’s brand and self-perception
