Anne Dougherty

Content Strategy & Design

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Information Architecture

Rebranding + Site Migration: Modernizing Clean Water Action’s Website

— Reading Time: 3 minutes

Client: Clean Water Action and Clean Water Fund
The Work: Information architecture, UX design, content strategy and migration, and organizational branding
Results: A CMS-based website that allowed Clean Water’s state offices to showcase their unique, local campaigns and helped the organization increase online donations by 35%.

More about the Clean Water site migration project…

UX + Information Architecture + Content Strategy: Restructuring an Organic Site

— Reading Time: < 1 minute

Client: Clean Water Action
The Work: Information Architecture, UX, Wireframes, Content Strategy, HTML + CSS
Results: 20% increase in online donations and a 7% increase in field donations using more legitimate website as a donation pitch resource.

More about making this organic site usable…

Information Architecture, UX, Content Strategy, Brand Alignment: Building a Custom CMS

— Reading Time: 3 minutes

Client: Greenpeace USA
The Work: Information Architecture, UX, Content Strategy, Custom CMS Design + Site Migration
Results: 40% decrease in bounce rate; 15% reduction in webmaster emails; Site design that aligned with the organization’s brand and self-perception

More about Greenpeace USA’s site migration…

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About Me

I have a deep, abiding interest in web communications and technology, user experience, and information design which stems from a lifelong curiosity about how things work and a desire to figure out a way to make them work better and do more for more people.

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