Anne Dougherty

Content Strategy & Design

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Content Production

Content Strategy + WordPress Customization: A Campaign Site in 15 Days

— Reading Time: < 1 minute

Client: Planned Parenthood Action Fund
The Work (on staff at Rad Campaign): Content strategy, WordPress theme customization, HTML, CSS, Project management
Results: PPAF helped defeat Ken Cuccinelli’s bid to be Governor of Virginia in 2013.

More about this short turnaround project for Planned Parenthood Action Fund…

Rebranding + Site Migration: Modernizing Clean Water Action’s Website

— Reading Time: 3 minutes

Client: Clean Water Action and Clean Water Fund
The Work: Information architecture, UX design, content strategy and migration, and organizational branding
Results: A CMS-based website that allowed Clean Water’s state offices to showcase their unique, local campaigns and helped the organization increase online donations by 35%.

More about the Clean Water site migration project…

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About Me

I have a deep, abiding interest in web communications and technology, user experience, and information design which stems from a lifelong curiosity about how things work and a desire to figure out a way to make them work better and do more for more people.

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