Anne Dougherty

Content Strategy & Design

Twitter logo LinkedIn logo
  • Featured Projects
  • Resume
You are here: Home / Skills / Content Strategy / Content Strategy, UI Development, Custom Training: A New Online Home for Monkey Helpers

Content Strategy, UI Development, Custom Training: A New Online Home for Monkey Helpers

— Reading Time: 2 minutes

We re-designed our website with Rad Campaign from 2012-2013 and Anne was my point of contact, my steadfast rock, and my website “EMT” from that time until she left Rad Campaign. – Erica Noyes, Senior Development and Communication Associate at Helping Hands: Monkey Helpers for the Disabled

My role(s): UX Architect, Project Manager, Drupal Developer.

Approach

Coming into the project already in-progress, I first had to evaluate the work Monkey Helpers’ Director of Development and Senior Development and Communication Associate had done on restructuring their site’s Information Architecture. I created a sitemap enabling them to visualize improvements I suggested to the Support Us and Program sections.

I then translated this structure into the Functional Requirements document which I would use for back-end development on Drupal creating content types, fields, and custom Drupal views.

Rad Campaign’s waterfall process and deliverables were unfamiliar to the stakeholders at Monkey Helpers; this meant they needed close guidance through the process.

My dual roles as Developer and Project Manager  meant I was able to give them more insight into the process as well as faster evaluations of changes requests and what impact they might have on the project’s scope and cost, working with them to find the most cost-effective route to their goals.

Monkey Helpers homepage circa 2013
Monkey Helpers original content strategy would have placed non-visual, “About Us” content in the upper left on the homepage.
After I worked with them, they better understood how to engage site visitors using more compelling content.

Content Strategy and editorial calendars also came into play for the first time for Monkey Helpers. Their previous content strategy gave “about us” content prime placement on the site’s homepage creating a stale, inactive presence.

I developed a content strategy for Monkey Helpers that enables them to highlight recent achievements and got them thinking about ways to tell the organization’s story with recent events updates and more appealing evergreen content.

Because Drupal was a new system for the stakeholders at Monkey helpers, I created and delivered several basic and advanced site management trainings for staff responsible for site upkeep both throughout the site migration process and after the new site launched.

Deliverables

Rad Campaign’s practice at this time was to use Omega as a base for all custom Drupal themes. I used Omega to create:

  • a subtheme
  • custom deltas
  • contexts
  • views
  • callouts
  • CSS

During my four years at Rad Campaign I continued to be the primary point of contact for Monkey Helpers for maintenance – including Drupal core and module security updates, implementation of SSL, and the implementation of functionality to facilitate specific end of year giving tactics – and site change requests including incorporating functionality for donations when Monkey Helpers switched eCRM providers.

In 2012 when Monkey Helpers engaged Rad Campaign it was the firm’s policy to develop responsive websites as an additional-fee add on to a contract. At the time of signing and while I was at Rad Campaign, Monkey Helpers declined to move forward with responsive site development.

Related Posts

  1. UX + Drupal theming: A Quit Smoking Study Recruitment Portal
  2. Content Strategy + WordPress Customization: A Campaign Site in 15 Days
  3. Custom HTML + CSS Training: Empowering Federal Content Managers
  4. Rebranding + Site Migration: Modernizing Clean Water Action’s Website

Related Posts

  1. UX + Drupal theming: A Quit Smoking Study Recruitment Portal
  2. Content Strategy + WordPress Customization: A Campaign Site in 15 Days
  3. Custom HTML + CSS Training: Empowering Federal Content Managers
  4. Rebranding + Site Migration: Modernizing Clean Water Action’s Website

View my portfolio

Anne Dougherty's face, smiling

About Me

I have a deep, abiding interest in web communications and technology, user experience, and information design which stems from a lifelong curiosity about how things work and a desire to figure out a way to make them work better and do more for more people.

[Read more...]

Copyright © 2021 · Modern Portfolio Pro Theme on Genesis Framework · WordPress · Log in