Establish Information Architecture and Standards Compliant Design

Clean Water Action homepage circa October 2006.
Clean Water Action homepage circa October 2006

When I came to Clean Water Action in October 2006 it was clear from the organization’s hodge-podge site design and lack of any coherent information architecture that the site had grown entirely organically. My first step was to create an information architecture and standards compliant site design.

It was also clear that a significant amount of work would need to be done with staff to create buy-in for the idea that if Clean Water wished to use its web site as a tool to educate and recruit supporters its primary focus should be on the needs of an external audience rather than on the needs of staff.

This design created a consistent information architecture, a universal navigation, and secondary navigation which was lacking from the organic version of the site that existed when I was hired.

Clean Water Action homepage circa April 2007.

While still flat HTML, this design was also W3C standards complaint for both HTML and CSS as well as being WCAG-AA compliant for accessibility.

Social Media, Visitor Tools, and Activism
By adding social sharing tools and search from third parties I enhanced the site’s functionality at no cost to the organization.

Over the life of this design I also added a variety of tools, such as site search and social media sharing, via third party applications. This design was in place from January 2007 through September 2008.

In March 2007 I also established Clean Water Action’s relationship with Democracy In Action as the organization’s vendor partner for blast e-mail, take action and online donation functionality.