The site's design gave the impression that no work was being done and suppressed return visits by supporters.

One of the problems the Center’s projects faced stemmed directly from the web site’s design: each project was locked into a basically static homepage that required site visitors to dig for the most current news.

An additional problem stemmed from the prominent use of photos of people in the developing world to illustrate the Center’s work on developing world policy.

As a result of this, the organization received numerous requests to provide funding which was a clear indicator that the site’s look and feel was sending the wrong message to site visitors. [Read more...]

Center's homepage, designed in 2003, circa October 2006.

The Center of Concern had been without a Communications Manager for the several months prior to when I took the position. Because of the size of the organization and the extent of travel undertaken by program staff, my first task was to work with stakeholders to establish a regular editorial schedule for both web site updates and member communications. [Read more...]