In order to launch their non-GMO foods “Tipping Point” campaign, the Institute for Responsible Technology needed a place supporters could go to get involved. Because they wanted to collect specific data across multiple options for involvement, I recommended a custom sign-up form within their existing Salsa account.

This custom sign-up form, which is backed by over 50 custom database fields, leverages both the power of the Salsa membership database and the ability to use custom code within the Salsa platform. [Read more...]