Clean Water Action homepage circa October 2006

When I came to Clean Water Action in October 2006 it was clear from the organization’s hodge-podge site design and lack of any coherent information architecture that the site had grown entirely organically. My first step was to create an information architecture and standards compliant site design.

It was also clear that a significant amount of work would need to be done with staff to create buy-in for the idea that if Clean Water wished to use its web site as a tool to educate and recruit supporters its primary focus should be on the needs of an external audience rather than on the needs of staff. [Read more...]

Clean Water Action homepage circa November 2009.

As I worked to develop the organization’s online communications strategy and promote the tools we now had available to Clean Water’s organizers, our use of these tools and our sophistication with them rapidly out paced what could be offered by a tapestry of third party applications and a flat HTML site. In March 2008 I embarked on a total site and logo redesign and a migration to a content management system.

After an assessment of then current and planned future needs, and after establishing the organization’s commitment to open source technology, Drupal was chosen as the platform for Clean Water’s new site. [Read more...]

Clean Water Action petition on Democracy In Action Salsa platform

A conversion to a new site design in 2008 required new web and email templates to support the organization’s use of Democracy In Action’s Salsa platform as well as some adjustment of styles specific to content generated by the Salsa system. [Read more...]