Deep Knowledge, Focused Experience

From user experience design to accessibility to content strategy to engagement, my experiences in web communications and non-profit advocacy have led me to what really works to motivate an organization's supporters and enabled me to make necessary changes even in the most high-test environments.

Featured Project

Parody of the Kelloggs web site circa 2001 created to support Greenpeace USA's work to stop the use of genetically modified organisms in food.

Parody Site: Kellogg’s Facts

As part of the organization’s work to stop the use of genetically modified organisms in food, Greenpeace USA targeted Kellogg’s in 2001. Taking a humorous approach to a mini site to support this narrowly focused portion of the campaign’s work, I decided to create a parody of Kellogg’s existing web site. This approach required that […]

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Summary of Qualifications

  • Up-to-date knowledge of communications, online advocacy and social media principles and best practices.
  • Familiar with the challenges of web sites that must reach a diverse audience.
  • Practiced at working with individuals of varying technical sophistication at all levels of an organization.
  • Award winning writing skills with experience in writing for both print and the web.
  • Expert at managing multiple tasks simultaneously under tight deadlines.
  • Experienced at managing external vendors, and project-based contractors.
  • Accustomed to managing projects to on-time, on-budget completion.
  • Skilled at maintaining consistent branding and voice across multiple web sites.
  • Familiarity with WCAG and Section 508 standards for web-based products.
  • Expert level proficiency with the Salsa Labs platform.

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